Hi, I'm Lisa

I enjoy the iterative process of designing  new products, experiences, and ventures. I use human centered design + research to help teams learn, innovate, and grow.

 

I'm currently a Design Research Lead at Ford Motor Co, helping to define the next generation of electric vehicles and connected software experiences. Prior to joining Ford, I led research and innovation strategy across digital, physical, and service design challenges at  ?What If! Innovation. 

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I got my start in NYC supporting clients with digital content and experience strategy at Wieden + Kennedy and Big Spaceship.

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My specialty areas include: 

• Human Centered Design

• Holistic service design across physical and digital touch points

• Generative design research

• Evaluative research (usability testing + experimentation)

• Pilot design + execution

• Concept development and storytelling

• Creative collaboration, project leadership and management